Action form

WTF Diamond in Vienna

We The Free street action: a diamond formation with screens or signs and outreach conversations.

Your first diamond

We The Free activists stand at a WTF Diamond with screens and masks in public space. — We The Free · Quelle

What it is

The WTF Diamond is an action by We The Free (WTF). Activists form a diamond formation and hold screens or signs. Alongside them, an outreach team speaks with people who stop.

WTF describes the Diamond as a street action that draws attention to animal exploitation and opens conversations about veganism.

Flow and roles

Diamond team: forms the shape and holds a screen or sign. People swap when needed.
Outreach team: speaks with people who watch the footage.
Tent: there is a tent for materials on site – but no classic info stand.

Clothing and materials

There is no dress code. Screens, signs and other materials are coordinated on site.

Footage and conversations

The videos show legal and standard practice from so-called high-welfare farms. If you stand in the Diamond, you do not need to watch the footage yourself. For outreach conversations, you should know the content.

For first-timers

For your first time, you can stand in the Diamond or listen in on outreach conversations. Just arrive on time.

More info: We The Free - WTF Diamond.